It Was 10 Years Ago This Week ....

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Mike Farley
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It Was 10 Years Ago This Week ....

Postby Mike Farley » Sun 12 Aug 2018, 07:59

... that Olympus and Panasonic announced the Micro Four Thirds (M43) system. DPReview has published a potted history of how those two companies have developed the system since then*. As DPReview says, at the time, the adoption of mirrorless technology in the M43 cameras did not seem that significant. Yet, later this month Nikon will be launching a new mirrorless system, the success or otherwise of which will determine the company's future. And based on what it was saying earlier this year, there can be no doubt that Canon will soon be following suit.

https://www.dpreview.com/articles/59596 ... mirrorless

* Look out for the section about Olympus introduced its initial M43 offering as a .... block of wood, a vital material in the world of photography. I recall Pentax going to two Photokinas with its 645 digital camera concept also made from wood before it belatedly launched an actual working camera.
Regards

Mike Farley

Check out my website and latest blog post: http://www.mikefarley.net

My most recent images can be viewed at http://365project.org/pictor/365
Mike Farley
Posts: 5961
Joined: Tue 11 Sep 2012, 16:38
Contact:

Re: It Was 10 Years Ago This Week ....

Postby Mike Farley » Wed 15 Aug 2018, 08:12

Frankly, Nikon's current marketing campaign leading up to the launch of its new mirrorless cameras is a big yawn. It looks as though the new models will be premium priced and of little interest. The main benefit of Nikon (and presumably Canon at some stage) entering the market is that it increases competition. Mirrorless cameras are mainly electronic and have few moving parts, which means reduced manufacturing costs. Not that I expect that to be reflected in the prices demanded, at least not initially. On the other hand, Sony has set the bar with its £2k A7 III even though I suspect that still represents a substantial markup on what it actually costs to produce*.

Over at The Online Photographer, Mike Johnston asks an interesting question. Do people want Canon and Nikon to succeed with their late entry to serious** mirrorless systems? In the comments, it becomes apparent that in terms of company size, Nikon is the minnow and the brands we consider to be the smaller concerns are part of much bigger organisations. Canon being the exception as being a market leader in a number of industries. It is a topsy turvy world in the camera industry.

http://theonlinephotographer.typepad.co ... cceed.html

* Sony has a stated aim to be the leading camera producer by 2021, but has a strange way of going about it. Why does it expect customers to buy a battery charger separately? Why cannot it introduce lossless compressed Raw files? Compared to the assured products from Canikon, it has a slightly odd way of doing things.

** The Nikon 1 range was, in some ways, a very competent system which Nikon never took seriously and eventually walked away from. So much for supporting customers. Canon's mirrorless offerings have, to date, been low end and it has yet to introduce all the components to make EOS-M a real contender.
Regards

Mike Farley

Check out my website and latest blog post: http://www.mikefarley.net

My most recent images can be viewed at http://365project.org/pictor/365

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