Lens Revival Company Runs Into Financial Difficulties

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Mike Farley
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Lens Revival Company Runs Into Financial Difficulties

Postby Mike Farley » Sat 11 Aug 2018, 08:34

Over the past few years, there has been a vogue for resurrecting older lens designs and manufacturing them using modern materials and techniques. There appear to have been two mainly companies responsible. Lomography has mainly introduced lenses based on the earliest days of photography such as the Petzval and is going strong. The other producer, net SE, has reportedly run into financial difficulties although it has raised large sums through Kickstarter campaigns. It seems that some of those who invested might not receive their lenses. New products funded by initiatives such as Kickstarter are typically offered at a discount as an inducement against the risk that the venture will fail.

Whereas Lomography has always kept its prices to reasonably affordable, net SE has gone for the premium market. While I would expect build quality to be high, the lenses it offers can still be purchased at much lower prices in their original forms. The Trioplan 100 f2.8 is one just example. A few years ago used examples were cheap and not well regarded until someone noticed the "bubble bokeh" rendering of out of focus backgrounds. Nowadays, the price has soared to around £500, which is probably an overvaluation, but the recreation is an eye popping €1,599.

https://www.meyer-optik-goerlitz.com/en ... -100-f2.8#

An even bigger discrepancy is with the Lydith 30 f/3.5, a lens which was extensively manufactured in East Germany and can be picked up for a few pounds. I know of one currently on sale for £20, yet the reproduction is also priced at €1,599. And, like the Trioplan and the company's other products, it is manual focus. I would not be surprised if the Kickstarter fundraising had not mopped up much of the main demand and the business is not sustainable as an ongoing concern.


More on this story from PetaPixel.

https://petapixel.com/2018/08/10/the-co ... e-support/

Mike Farley

Check out my website and latest blog post: http://www.mikefarley.net

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